
What we did
Visual identity
Packaging
Promotional materials
Client
Nubo
Year
2020
Nubo is about simplicity. Much more than a clothing brand, it is about appreciating what is made with our hands. Everything that demands the time we lack, the patience, the slow construction of something that tells a story. Nubo is made of small details with important values: it combines quality and comfort, sustainability and consciousness.
Nubo means "cloud" in the universal language Esperanto and represents fluidity, lightness and movement. Its visual identity expresses the essence of the brand through shapes, colors, and textures that explore manual work. The cloud symbol is constructed like a toy, with fits and movements, to evoke the ludic and handmade nature of the brand.
Award: BDA Shortlist – Brasil Design Award 2020












Design: Cristiane Amaral, Gabriela Rigon
Creative Direction: Carolina Dentice, Luana Dentice
Yepá Estúdio