MeConta is a digital account that fosters the ecosystem of store owners in Santa Catarina, driving the local economy, developing regional markets, and consequently, boosting the state's socioeconomic growth. The brand was created to assist store owners by providing credit for purchases, offering special payment conditions, cashback and other solutions for its customers who do not have access to traditional banks. MeConta is a fintech that was conceived through the partnership between Federação das Câmaras de Dirigentes Lojistas de Santa Catarina (FCDL/SC) and Fatori Bank, with the goal of expanding the range of financial services available to retailers in the state. MeConta is an invitation to listen to the wishes and needs of its public. Its name implies dialogue and interaction. It is about having my own account, about counting money, and also about sharing news.