What we did
Brand Strategy:
Brand Positioning, Brand Workshop, Interviews, Market Mapping
Brand Language:
Verbal Identity, Visual Identity, Visual System, Brand Architecture, Photographic Language, Iconography
Brand Communication: Stationery, Institutional Material, Website, Digital Media, Signage and Ambiance, Corporate Gifts
Brand Activation:
Launch Workshops, Training Workshops
Client
Elos
Year
2020
Elos is a closed complementary pension entity that has been in operation for over 47 years. It manages assets worth 3.5 billion reais and caters to the present and future needs of over 4,500 participants from its three sponsors: CGT Eletrosul, Engie, and Elos.
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To implement the entity's new positioning after branding consulting, we translated into design the Elos brand strategy with a complete visual and verbal identity system that resulted in several projects for online and offline brand materials.
Design: Cristiane Amaral, Gabriela Rigon
Strategic and Design Direction: Carolina Dentice, Luana Dentice
Photography: Mariana Boro
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